Email is a major trigger for engagement and a very personal space for prospects. In order to have the most impact possible we need to take this invitation into user's lives seriously. We need to delight in the details. For this cocktail party that targeted our vendor relations community I created custom illustration to make it special. By making the invitation special it provided a halo effect for the event itself. To boost attendance of the event, every detail starting from the initial invite had to have a feeling of exclusivity.
CLIENT: Gartner